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Blog
- Brands answer the call to the 2nd ‘Cercle des .marque’ event
- Analysis of the .RE
- About the attack on French ISPs’ DNS resolvers
- Using Afnic open data : example with the term COVID
- Hosting a domain name with compound characters
- Eligibility of a holder located in the United Kingdom post Brexit
- Can compound characters be used in a domain name?
- Functioning of Afnic during lockdown
- Which Top Level Domains have an IP address?
- Lala Andriamampianina, may you rest in peace
- Resolutions for 2020: Afnic goes elliptic
- 6 tips to prevent your website from being hacked
- In search of low-cost nTLDs
- Exploring the city through the .paris community
- .org - an alternative perspective
- Looking back on the success of the first meeting of the Cercle des .marque
- Key success factors for Internet extensions: an evaluation grid
- [Video] Conclusions on the Internet Governance Forum (IGF) France 2019
- A brief example of using Afnic Open Data
- Food for thought on the "new TLD" business models
- 30 years of success and danger: the Web, URLs and the future
- [Success stories] Strengthen your infrastructure to suit your ambitions
- February 1, 2019: is the DNS going to shake?
- [Success stories] They chose to have their own TLD
- [Success stories] .museum, how a historic Internet suffix was revived
- The main steps in effectively launching your .brand
- 6 secrets on how to improve the renewal of domain names
- [Video] Back to IGF 2018 in Paris
- A .BRAND to enhance customer experience
- Afnic commits to DNS security at the international level
- Replacement of the KSK of the root zone: Are you ready?
- How the SNCF implemented its new digital strategy with oui.sncf
- Franco-Dutch research project on automatic classification of domain name abuse
- The auditive memorization of domain names
- What are the possible actions against domain name abuses?
- Identity theft by domain name: what Afnic does
- Cybersquatting, Spam, Phishing… the different types of domain name abuses
- [Video] Review of the French Internet Governance Forum 2018
- Custom Internet extensions: the opportunities for brands
- How to avoid inadmissibility in the SYRELI procedure
- Which English terms are most used in .FR domain names?
- Domain name security, the example of cryptocurrencies
- What are the terms most used in .fr domain names?
- Personality test: Are you ready for GDPR?
- Do GeoTLDs like .alsace have an effect on local SEO?
- The 11 vital locations to display your domain name!
- What means of action for a Right-holder ineligible under the Naming Policy?
- Domain name litigation: the recognition of an AOC rights in the SYRELI procedure
- Why choose a domain name under a geoTLD?
- Afnic, a community first and foremost!
- The defense of personality rights in the SYRELI procedure
- When will the next round of the new gTLDs take place?
- A million good reasons for coming to the Afnic Forum...
- Yeti DNS-over-TLS public resolver
- 2016, the beginning of a new cycle for Afnic
- .fr has just passed the 3 million domain names milestone
- My experience inside the Afnic Legal Department
- Future of ICANN Privatization? Internationalization? Supervision?
- Excellence at Afnic - Our coming-out
- Speech at the transmittal of the IANA Stewardship Transition Plan
- Exclusive offer: 100% money back on your domain name*!
- 8 tips for choosing the right domain name
- IPv6 and DNSSEC are respectively 20 and 19 years old. Same fight and challenges?
- L.45-2 paragraph 1 of the CPCE: When a domain name disrupts the French law
- How to avoid getting your domain name stolen by email?
- Accountability and IANA transition: behind the scenes
- Stop selling domain names!
- abc.xyz : erratum.xyz
- A comprehensive approach to French regional branding
- abc.xyz : Meanwhile, back in France…
- abc.xyz: Why not alphabet.com? (The conspiracy theory version)
- abc.xyz : The controversial success of .xyz
- Corporate Communications, Constant Crisis
- abc.xyz : Why not alphabet.com ?
- alphabet.xyz : How Alphabet got its domain name
- abc.xyz : Don't worry, we're still getting used to the name too!
- IANA transition crosses a major milestone in Buenos Aires
- A day in the life of the Icann empowered community
- IANA transition : the machine is moving, but the deadline is approaching
- Corporate Social Responsibility and the DNA of ccTLDs
- China Changing in Leaps and Bounds
- Towards a less intrusive DNS
- ICANN: what does accountability stand for?
- ICANN Singapore. A debate at the other end of the world
- ICANN Reform, or opening Pandora's box
- Internet Governance Forum: What is to be done?
- Slam spam!
- Icann : freeze !
- Scams and identity theft, the experience of a SYRELI reporter
- French Regional Reform Does Not Mean the End of GeoTLDs
- Lessons Learnt from NETmundial
- Suggestions for a successful IANA transition
- Wind of change at Afnic!
- Back to the future of the Afnic Legal Service
- The US Backs ICANN for Internet Governance
- Should the registrars streamline their gTLD strategy?
- The IANA elephant in the room
- 2014 : change of course for the naming system
- Why do regions want a place online?
- What can Afnic do?
- Internet governance: let’s get to work!
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Certificates
A million good reasons for coming to the Afnic Forum...
21 March 2017 - By Mickäel Vigreux
Let's go back 2 years: the Afnic Forum had yet to exist. We had the "Registrar Day", a day specially designed for Afnic Registrars. And the day was aptly named, with discussions on technical issues, presentations on operational developments or product innovations (such as launch of domain names with 1 or 2 characters or the new gTLDs). In June 2015, six months after a wave of new products (FRLock, 1&2-character domain names, the .paris, .bzh, .alsace gTLDs, etc.), the expectations of registrars had changed and that fact was beginning to be felt in the number of attendees (despite forcing them to come and visit our new premises in Saint Quentin en Yvelines!).
The turning point was the challenge facing us all: the goal of getting 1,000,000 more French SMEs online!
Engaging our ecosystem around that goal, of course, became our specific challenge. The event which convinced us to change our approach was our meeting last year with Jimdo at the Paris Micro-Enterprise Trade Fair (now the SME Trade Fair), at which we were exhibitors, after several visitors told us about Jimdo's solution which was available to everyone. So we went to meet them to understand how they worked. When our industry generally thought that "everything begins with a domain name", including online conversion tunnels, Jimdo (as well as Wix, Weebly, etc.) tackled the whole system from the opposite point of view: build a website web first, then register the domain name. That successful strategy has been confirmed by the statistics we monitor every day: there is a correlation between the growth in registrars' installed bases and registrar resellers. While market growth inexorably approaches zero, some players manage to achieve relatively good results. How?
By meeting the needs of our customers! Do bakers talk to you about the composition of their yeast or the structure of their oven when you buy a loaf? No, all we need is to buy some bread, and besides, most of us know absolutely nothing about yeast or the technique of baking bread.
Our competitors are Facebook, Twitter, Instagram, Tripadvisor, Booking or Lafourchette. Why waste time creating an expensive, time-consuming website which seems to require technical skills, when Facebook lets you open a page with your company's name for free and in a few clicks, allowing you to interact directly and effectively with you customers? Simplifying our sales paths and talking business may be a first solution for converting clients. Do you know many bakers who are conversant domain names, hosting, DNSSEC or Anycast? One thing of which I am sure is that they know Facebook. The 1st link not corresponding to a bakery on Facebook arrives in the middle of the 4th page while the search for "bakery" alone displays a Facebook bakery page on the 3rd page. QED.
Another point I learned from meeting entrepreneurs is they dream of a website that arrives in pole position on Google without spending a cent. Having a nice showcase website is good but not enough. Our SOHOs / SMEs want lead factories working 24/7 for them alone. That is what they need. How should we respond to it?
In parallel to our Registrar Day, we successfully launched our 1st Corp Day, an event dedicated to Brand TLDs (or dot brand). The needs of large enterprises and regional councils that have embarked on the .brand or .geoTLD adventure have similarities with our SOHOs:
- SEO: "Should I migrate all my existing sites under .com or .fr to my new .brand sites? What will the impact be on my SEO?".
- From defensive to offensive: having your own .brand suffix is not only a good defensive strategy, it is above all a great opportunity for differentiation: communication, security and personalized exchanges with customers and control all of the .brand sites. For geoTLDs, it is an opportunity to showcase a region via its SMEs, language, institutions, etc. How can you succeed the transition from defensive to offensive?
There are too many questions for me to answer here, sorry!
The objective of the Afnic Forum is to answer these questions by allowing Afnic experts and our partners to share experiences and ideas and by linking the Internet players (registries, registrars, resellers, holders, experts, institutions, etc.). In the same spirit of openness and to give a little more perspective to our discussions, new registries will be attending for the very 1st time this year!
Would you like to take up the challenge with us, and equip a million SMEs? Want to go on the offensive?
Make a date: come to the Afnic Forum on May 18 at the Cité Internationale Universitaire de Paris. I look forward to seeing you from 09:00 onwards.
To register, you only need one address: invitation@afnic.fr
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News
- December 10, 2020 Three major projects on the roadmap of the Afnic International College
- November 23, 2020 Lucien Castex has been reappointed as a member of the Multistakeholder Advisory ...
- November 17, 2020 Marianne Georgelin joins Afnic's Executive Committee as Legal Director
- November 16, 2020 ‘Je passe au numérique’: the Afnic initiative for VSEs/SMEs
- November 12, 2020 The Afnic Foundation announces its 2020 winners promoting an inclusive Internet ...